Summary of division

Sport Business and connecting corporate brands through these properties is our passion.

Our main objective is to optimize existing commercial properties and create new commercial income streams for our rights owners.

Commercial growth has become an imperative segment for all sport brands and sport entities to be successful on and off the field across the world.

The key focus is to continually bring in innovative and exciting opportunities to further professionalize and maximize efficiencies, with a vision and main aim to roll-out strategic plans to grow revenue.

Division Services

Blue Bulls Rugby

SAIL is the exclusive commercial sport agent to The Blue Bulls Company, responsible for managing all revenue and income streams which include:

Sponsorships Advertising Ticketing Suites  |  Merchandising and Licensing Rentals  |  Hospitality CRM  |  Stadium or other Eventing and Conferencing  |  All new Business opportunities


SAIL is currently an acting broadcast sponsorship agent to SuperSport and the South African Broadcasting Corporation (SABC) covering television and radio platforms. Through these platforms it provides opportunities for clients to showcase their brands in the best and most strategic ways in order to meet marketing objectives with focus target markets.

These broadcast sponsorship properties cover South Africa’s mainstream sports namely football, rugby, cricket, golf and the Vodacom Durban July (but are not limited to such). The opportunities available range from live sporting events to magazine shows, player profiles, competitions and product placements which are tailor made to suit our client’s needs.

LED Advertising

International and local research provides quantitative evidence that LED Boards are a considerably more effective communication platform to static perimeter boards.

Adverts can be displayed in a variety of formats: static images, scrolling messaging, animated or video content that can be changed and redesigned for each game.

Brands and adverts will illuminate the pitch, and entertain audiences whilst providing you with an interactive, informative communication medium for the fan in the stadium and more important the greater television audiences, ensuring a high ROI.

SAIL provide the LED advertising platform for the following rights holders and events: Kaizer Chiefs Football Club, Orlando Pirates Football Club, The Blue Bulls Company, Carling Cup, Nedbank Cup and MTN8.

Stadiums Commercialisation

SAIL are currently the commercial and hospitality agents to The Blue Bulls Company and Stadium Management SA. These stadiums include;

FNB Stadium, Orlando Stadium, Dobsonville Stadium, Rand Stadium and Loftus Versveld

SAIL is responsible for managing all commercial properties within all these stadiums, including the following:-

Suite Sales, Stadium Advertising, Brand activations, Event hospitality, Leases, Official Supplier management, Rights and sponsorship program and Naming rights


SAIL plays a major role in the industry connecting corporate brands to the passion of the nation – Sport, by securing sponsorships for rights owners and events.

SAIL is currently the sponsorship agents to various sport properties in South Africa.

SAIL played an integrated part in securing major corporate brands for some of the biggest events and tournaments in South African sport, which includes, Team Naming Rights, Event Naming Rights, Stadium Naming Rights, Associated Sponsorship Rights and Official Supplier Rights.


Whether you’re looking for a property to license or are seeking expert assistance licensing your own brand, SAIL Licensing connects you with opportunities that generate new revenue streams and build brand loyalty amongst your consumers.

SAIL are the exclusive Master Licensees for The Blue Bulls Company and Cricket South Africa. Offering a fully integrated Official Licensed Product platform.

New Business

SAIL conceptualize and commercialize new events across the sporting and entertainment space with current sponsors and new potential partners