The sport and entertainment industry is an ever growing business worldwide, with many rights owners, corporates and other stakeholders eager to capitalise on this.  SAIL has specialised in this area for over ten years and has a vision of being the leading sport and entertainment rights commercialisation company in Africa.

Our comprehensive set of service offerings are positioned to assist Corporates, Sport Federations, Professional Sport Teams and Athletes, Stadium Owners, Event Promoters, Supporters, and others.  We assist our clients to achieve their strategic objectives such as maximising existing revenue streams, creating new innovative revenue streams, increasing awareness, or increasing market share.  We do this by providing our clients with service offerings that range from rights and event strategy development and structuring through to the sales and management of sponsorships, advertising and hospitality.

We continuously adapt to local and international trends and best practices in order to offer our clients the latest thinking.  Our staff are well respected in the industry, with extensive experience and a proud track record in commercialising properties across many sport codes and corporates.  

Why SAIL?  

  • Strategic insight
  • Relevant, diverse commercialisation experience and track record
  • Offer individual or full set of service offerings
  • Own rights to sought-after properties/platforms (teams, venues, events, etc)
  • International and local access to contacts and resources
  • Part of one of the largest sport and entertainment marketing companies in Africa, MARC Group Ltd
  • We invite you to partner with us in order to explore the commercial potential of your brand and to differentiate yourself from your competitors!
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