MICHELLE VAN EYDEN
After qualifying Cum Laude with a BCOMM(HONS) in Marketing and Financial Management, Michelle began her working career in Vodacom's finance department in 1993. It was during her time at Vodacom that she was awarded the prestigious Vodacom CEO Award.
Michelle then moved on to become a founding member and shareholder of Vodacom Sport and Entertainment which later became SAIL. Her career highlights include working on the Laureus World Sports Awards, managing the Alfred Dunhill Championship as well as playing a major role in creating the Vodacom Durban July after 28 years of the event being known as the Rothmans July.
At SAIL, Michelle, with her passionate team, is responsible for creating, managing and commercialising a variety of different events owned by SAIL and on behalf of their clients such as Vodacom, Dunhill Ltd, L'Ormarins, BMW, Richemont, Investec and a host of others. In addition to this, there is a big focus on ensuring that SAIL retains its position as biggest promoter of golf tournaments in South Africa.