Leadership Team

Jaco Beukes

Chief Executive Officer

Armed with a wealth of experience, qualified Chartered Accountant Jaco Beukes joined SAIL in 2004. Jaco previously worked as a brand manager for Glasfit and spent 5 years working in England for various multinational financial institutions.

He returned to South Africa in 2004 and joined SAIL as an investment manager. In 2008 he was promoted to Chief Operating Officer (COO) of CIRCA and in 2009 he became COO of both CIRCA and Navitute. In 2013 he was promoted to CEO to the now called SAIL Rights Commercialisation (Pty) Ltd company.

He possesses a unique combination of formal qualifications in both finance and HR, giving him a keen insight into the balance of both. He has served on the boards of eight major sports brands and has invaluable experience in understanding client expectations.

Michelle van Eyden

Executive Director

After qualifying Cum Laude with a BCOMM(HONS) in Marketing and Financial Management, Michelle began her working career in Vodacom's finance department in 1993. It was during her time at Vodacom that she was awarded the prestigious Vodacom CEO Award.

Michelle then moved on to become a founding member and shareholder of Vodacom Sport and Entertainment which later became SAIL. Her career highlights include working on the Laureus World Sports Awards, managing the Alfred Dunhill Championship as well as playing a major role in creating the Vodacom Durban July after 28 years of the event being known as the Rothmans July.

At SAIL, Michelle, with her passionate team, is responsible for creating, managing and commercialising a variety of different events owned by SAIL and on behalf of their clients such as Vodacom, Dunhill Ltd, L'Ormarins, BMW, Richemont, Investec and a host of others. In addition to this, there is a big focus on ensuring that SAIL retains its position as biggest promoter of golf tournaments in South Africa.