GOLF EVENTS
SAIL’s Flooid Golf Division brings together a highly experienced team of industry professionals with nearly 20 years of expertise in hosting, promoting, and delivering exceptional golf events.
As trusted promoters of leading Sunshine Tour and Sunshine Ladies Tour tournaments, including co-sanctioned international events, SAIL has established itself as a key player in creating world-class golf experiences across South Africa and beyond.
Beyond the professional stage, the team also specialises in corporate golf days and bespoke tournament experiences designed to connect brands, clients, and partners in meaningful ways.
When it comes to corporate golf days and tournament experiences, think Flooid.
INVESTEC SA OPEN
CHAMPIONSHIP 2025
Brief
The Investec SA Open, one of the world’s oldest national golf championships (est. 1903), aimed to elevate its global prestige while enhancing player and spectator experiences and delivering meaningful economic and brand impact for the host city and stakeholders.
Solution
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End-to-End Management: SAIL Golf managed the full tournament lifecycle from concept to post-event reporting
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Event Operations: Delivery of Pro-Ams, the four-day tournament, VIP hospitality, Cut Party, catering, décor, branding, and logistics
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Stakeholder Management: Coordination across the Sunshine Tour, DP World Tour, GolfRSA, sponsors, and municipal stakeholders
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Sponsorship Fulfilment: Delivery of tailored activations, signage, content, and hospitality
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Venue & Compliance: Management of Durban Country Club, suppliers, governance, and sustainability requirements
Results
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122-year championship legacy
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4-day tournament and Pro-Ams successfully delivered
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End-to-end event management by SAIL Golf
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Full sponsor activation and hospitality delivery
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Sustainability and waste management integrated into event operations
JOBURG OPEN 2025
Brief
The Joburg Open is a flagship City of Johannesburg event with a 17-year legacy, co-sanctioned with the DP World Tour since 2017 and part of The Open Championship Qualifying Series. The 2025 edition aimed to deliver world-class golf, drive tourism, and maximise sponsor exposure, with SAIL Golf managing the tournament end-to-end.
Solution
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Event & Venue Management: End-to-end planning and delivery of the four-day tournament and Pro-Am at Houghton Golf Club
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Stakeholder Management: Coordination with the City of Johannesburg, Sunshine Tour, DP World Tour, and sponsors
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Marketing & Branding: City-wide campaign and comprehensive on- and off-course branding
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Sponsorship & Hospitality: Delivery of sponsor rights, activations, VIP hospitality, and guest experiences
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Media & Operations: Management of media, suppliers, player facilities, procurement, and operational requirements
Results
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17-year event legacy
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4-day tournament and Pro-Am delivered
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DP World Tour co-sanctioned event
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End-to-end tournament management by SAIL Golf
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Full sponsor activation and visibility delivered
ALFRED DUNHILL CHAMPIONSHIP 2024
Brief
The Alfred Dunhill Championship, established in 2000, is a premier men’s professional golf tournament co-sanctioned by the DP World Tour and Sunshine Tour. Hosted at Leopard Creek Country Club alongside the Kruger National Park, the event combines world-class golf with a unique natural setting.
Solution
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End-to-End Management: SAIL Golf managed the full event lifecycle, from planning through to post-event reporting
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Event Operations: Delivery of the Welcome Dinner, Pro-Am, four-day tournament, VIP hospitality, sponsor golf day, and event experiences
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Marketing & Communications: Management of ticketing, accreditation, advertising, signage, social media, and broadcast integration
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Stakeholder Management: Coordination with the Sunshine Tour, DP World Tour, GolfRSA, SANParks, sponsors, and partners
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Sponsorship Fulfilment: Delivery of tailored activations, content, signage, and hospitality
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Governance & Compliance: Management of financial, operational, and sustainability requirements, including on-site waste management
Results
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25+ years of tournament legacy
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4-day DP World Tour and Sunshine Tour co-sanctioned event
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End-to-end event management by SAIL Golf
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Full sponsor activation and hospitality delivery
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Integrated marketing, broadcast, and digital campaign execution