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GOLF EVENTS

SAIL’s Flooid Golf Division brings together a highly experienced team of industry professionals with nearly 20 years of expertise in hosting, promoting, and delivering exceptional golf events.
As trusted promoters of leading Sunshine Tour and Sunshine Ladies Tour tournaments, including co-sanctioned international events, SAIL has established itself as a key player in creating world-class golf experiences across South Africa and beyond.
Beyond the professional stage, the team also specialises in corporate golf days and bespoke tournament experiences designed to connect brands, clients, and partners in meaningful ways.
When it comes to corporate golf days and tournament experiences, think Flooid.

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INVESTEC SA OPEN
CHAMPIONSHIP 2025
The Investec SA Open, one of the world’s oldest national golf championships (est. 1903), continues to be a cornerstone of South African sport. The 2025 edition focused on elevating its global prestige while enhancing both player and spectator experience, and delivering meaningful economic and brand impact for the host city and stakeholders.
SAIL Golf managed the tournament end-to-end, overseeing planning, operations, sponsorship delivery, stakeholder engagement, and full event execution.
SAIL Golf delivered the full project lifecycle, from concept through to post-event reporting, across:
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Venue & Supplier Management: Coordination of all venues, sponsors, and suppliers, including Durban Country Club
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Stakeholder Coordination: Alignment across key partners including the Sunshine Tour, DP World Tour, GolfRSA, sponsors, and municipal stakeholders
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Event Operations: Execution of Pro-Ams, the four-day tournament, VIP hospitality, the Cut Party, and all logistics, branding, décor, catering, and experiences
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Compliance & Governance: Adherence to financial, operational, and sustainability standards, including on-site waste management
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Sponsorship Fulfilment: Development and delivery of tailored sponsorship packages, including activations, signage, content, and hospitality
JOBURG OPEN 2025
The Joburg Open, a flagship event for the City of Johannesburg, boasts a 17-year legacy and plays a key role in positioning the city as a global sports tourism destination. Co-sanctioned with the DP World Tour since 2017, it also marks the start of The Open Championship Qualifying Series. The 2025 edition aimed to deliver world-class golf, drive tourism, and maximise sponsor exposure.
SAIL Golf managed the tournament end-to-end, overseeing planning, stakeholder engagement, sponsorship delivery, procurement, and full operational execution:
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Venue & Supplier Management: Full operational planning at Houghton Golf Club, including procurement and management of all service providers
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Stakeholder Engagement: Coordination with the City of Johannesburg, Sunshine Tour, DP World Tour, and sponsors
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Event Operations: Delivery of a four-day tournament and Pro-Am, including VIP hospitality, player facilities, and sponsor activations
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Marketing & Branding: Execution of a city-wide campaign, including airport, billboard, and street branding, as well as all on- and off-course signage
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Broadcast & Media: Support of media engagement and content creation across all event phases
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Sponsorship Fulfilment: Delivery of tailored rights packages, ensuring full sponsor visibility, activation, and ROI
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Governance & Compliance: Adherence to all financial, legal, and operational standards throughout the project lifecycle

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CFR57251

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ALFRED DUNHILL CHAMPIONSHIP 2024
The Alfred Dunhill Championship, founded in 2000, is a premier men’s professional golf tournament co-sanctioned by the DP World Tour and Sunshine Tour. Hosted at Leopard Creek Country Club on the edge of the Kruger National Park, the event is renowned for its world-class golf and unique natural setting.
SAIL Golf led the full project lifecycle, managing planning, operations, stakeholder engagement, sponsorship delivery, and post-event reporting.
SAIL Golf delivered a fully integrated event across all key areas:
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Venue & Supplier Management: Oversight of all logistics and agreements with Leopard Creek Country Club, sponsors, and service providers
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Event Operations: Delivery of the Welcome Dinner, Pro-Am, four-day tournament, VIP hospitality, sponsor golf day, and all logistics, branding, décor, and experiences
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Marketing & Communications: Management of ticketing, accreditation, advertising, signage, social media, and broadcast integration
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Stakeholder Coordination: Alignment across the Sunshine Tour, DP World Tour, GolfRSA, SANParks, sponsors, and partners
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Sponsorship Fulfilment: Creation and delivery of tailored rights packages, including activations, content, signage, and hospitality
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Governance & Compliance: Adherence to all financial, operational, and sustainability standards, including on-site waste management
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