MERCHANDISE
AND LICENSING
Dynamic LED advertising has transformed sports and event marketing, offering a highly effective platform for engaging audiences.
From in-stadium perimeter displays to event-based and mobile LED solutions, SAIL enables brands to deliver impactful messaging through still visuals, scrolling content, animation, and video - customised for each event.
These vibrant, interactive formats not only captivate live audiences but also extend reach far beyond the venue through broadcast and streaming, significantly amplifying brand visibility and engagement.
SVNS Rugby Hospitality Dessert Solutions 2025
The SVNS Rugby Tournament in Cape Town required a premium dessert solution to match its high-energy, festival-style atmosphere. With a Carnival theme, the brief was to create a visually engaging, memorable dessert experience for VIP hospitality guests, combining quality, scale, and playful presentation.
Delivered across key experience workstreams:
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Themed Hospitality Styling: Carnival-inspired uniforms (bow ties and suspenders) to enhance front-of-house presentation and guest interaction
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Live Dessert Experience: Installation of artisanal soft serve stations in the Business Lounge, serving ±800 guests
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Premium Product Offering: Distribution of high-quality gelato sticks to 3,000+ hospitality guests across suites
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Vendor Management: Coordination of specialist partners including Swirly Moo (live soft serve) and Gelato Studio(gelato production and distribution)
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Operational Delivery: Seamless execution across high volumes, ensuring efficiency without compromising on quality or presentation
The activation elevated the hospitality experience through interactive elements, premium products, and strong thematic alignment, enhancing the overall event atmosphere.
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800 guests served via live soft serve stations
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3,000+ guests received artisanal gelato sticks
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100% product consumption (all stock sold out)
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Seamless delivery across high-volume service environments
Soweto Derby Hospitality
Dessert Experience 2025
The Soweto Derby, hosted at FNB Stadium, required a premium dessert solution to match the scale and significance of one of the country’s biggest sporting fixtures. The brief was to enhance the hospitality experience through a recognisable, high-quality dessert offering that could be delivered seamlessly across multiple suites and lounges at scale.
Delivered across key experience workstreams:
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Premium Dessert Offering: Distribution of Krispy Kreme doughnuts across hospitality suites and lounges
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Brand Integration: Use of iconic packaging to elevate presentation and reinforce a premium, familiar guest experience
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Large-Scale Distribution: Coordinated delivery across 50+ suites and multiple hospitality environments
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Operational Efficiency: Seamless service across high-volume areas, ensuring consistency and quality throughout the event
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Guest Experience Enhancement: Leveraged strong brand recognition to create a simple, enjoyable dessert moment within the matchday experience
The activation successfully introduced a high-impact, low-complexity dessert solution, enhancing hospitality through brand familiarity, quality, and efficient execution.
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50+ hospitality suites and lounges serviced
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Thousands of guests reached across the stadium
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100% product consumption (all stock finished)
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Seamless execution at scale during a high-pressure event
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Strong positive guest feedback and client satisfaction
PLACEHOLDER
The Vodacom Hackathon required the development and delivery of premium participant merchandise across seven African countries. The brief was to create high-quality, themed merchandise kits that reflected the identity of each year’s event while ensuring consistency, scalability, and seamless cross-border distribution.
Delivered across key workstreams:
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Themed Merchandise Development: Custom-designed products aligned to annual themes (e.g. music festival, soccer, cultural concepts)
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Participant Kit Creation: Curated packs including laptop bag, notebook, water bottle, lanyard, tech accessory, sublimated t-shirt, and country-specific jacket
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Creative Design: In-house development of graphics and branding to reflect each year’s theme and energy
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Product Sourcing & Manufacturing: High-quality, custom-produced items, including fully branded apparel
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Production & Packaging: Bulk production and assembly into consistent, ready-to-distribute kits
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Pan-African Logistics: End-to-end management of customs, shipping, and delivery across seven countries
The project delivered a fully integrated sourcing, design, and distribution solution, ensuring a consistent and premium participant experience at scale.
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7 African countries successfully supplied
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1,000+ units produced and distributed per item
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Fully customised merchandise aligned to annual themes
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Seamless cross-border logistics and on-time delivery
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Strong participant engagement and positive feedback
