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OUR DIVISIONS
STADIUM COMMERCIALISATION
SAIL has a strong track record working with some of South Africa’s most iconic stadiums, partnering with leading operators to drive their commercial success.
From digitalisation to securing advertisers, SAIL enhances stakeholder experiences while delivering impactful branding opportunities. With a reach of over 1.5 million in-stadium spectators, plus extended broadcast audiences, SAIL maximises exposure through naming rights, advertising, and media across venues including:
FNB Stadium, Loftus Versfeld, and Orlando Stadium.
IN-STADIUM & EVENTS DIGITAL ADVERTISING
Dynamic LED advertising has transformed sports and event marketing, offering a highly effective platform for engaging audiences.
From in-stadium perimeter displays to event-based and mobile LED solutions, SAIL enables brands to deliver impactful messaging through still visuals, scrolling content, animation, and video - customised for each event.
These vibrant, interactive formats not only captivate live audiences but also extend reach far beyond the venue through broadcast and streaming, significantly amplifying brand visibility and engagement.
SPONSORSHIPS MANAGEMENT
SAIL is a leader in sports and events marketing, specialising in creating meaningful experiences through purposeful brand connections.
Trusted by major rights holders and some of South Africa’s biggest sporting and entertainment events, SAIL plays a key role in securing impactful corporate sponsorships that drive success both on and off the field.
Through strategic partnerships and tailored sponsorship packages, SAIL helps brands enhance revenue, build strong audience relationships, and expand their reach across consumer and media networks. By connecting brands, rights holders, and fans, SAIL delivers powerful, engaging experiences that foster long-term relevance, loyalty, and growth.
HOSPITALITY AND SUITE MANAGEMENT
SAIL Hospitality offers tailored event experiences designed to elevate brand presence and drive meaningful connections.
From curated hospitality packages to fully managed suite leases, clients gain access to premium environments ideal for networking, client engagement, and staff incentives, where 72% of VIP guests generate business through these interactions.
More than just event access, SAIL delivers immersive entertainment and high-impact brand exposure, enhanced by broadcast and streaming reach.
Whether hosting clients or building new relationships, SAIL Hospitality provides seamless, world-class experiences that let
you focus on what matters most- your business.
GOLF DIVISION
SAIL’s Flooid Golf Division brings together a highly experienced team of industry professionals with nearly 20 years of expertise in hosting, promoting, and delivering exceptional golf events.
As trusted promoters of leading Sunshine Tour and Sunshine Ladies Tour tournaments, including co-sanctioned international events, SAIL has established itself as a key player in creating world-class golf experiences across South Africa and beyond.
Beyond professional stages, the team also specialises in corporate golf days and bespoke tournament experiences designed to connect brands, clients, and partners in meaningful ways.
When it comes to corporate golf days and tournament experiences, think Flooid.
CORPORATE EVENTS
Founded in 2015 as a subsidiary of SAIL, Flooid expands on a 25-year legacy of excellence in events and entertainment.
Leveraging this strong foundation, Flooid delivers tailored corporate and sports event management solutions that help brands stay relevant, connect meaningfully with audiences, and achieve their strategic objectives.
From concept to execution, Flooid offers end-to-end event services supported by trusted industry partnerships. The team specialises in creating impactful corporate experiences and managing professional and corporate golf events, ensuring seamless delivery and memorable engagement at every level.
CREATIVE SERVICES: SAIL STUDIO
SAIL is a leader in sports and events marketing, specialising in creating meaningful experiences through purposeful brand connections.
Trusted by major rights holders and some of South Africa’s biggest sporting and entertainment events, SAIL plays a key role in securing impactful corporate sponsorships that drive success both on and off the field.
Through strategic partnerships and tailored sponsorship packages, SAIL helps brands enhance revenue, build strong audience relationships, and expand their reach across consumer and media networks. By connecting brands, rights holders, and fans, SAIL delivers powerful, engaging experiences that foster long-term relevance, loyalty, and growth.
MERCHANDISE AND LICENSING
SAIL is a leader in sports and events marketing, specialising in creating meaningful experiences through purposeful brand connections.
Trusted by major rights holders and some of South Africa’s biggest sporting and entertainment events, SAIL plays a key role in securing impactful corporate sponsorships that drive success both on and off the field.
Through strategic partnerships and tailored sponsorship packages, SAIL helps brands enhance revenue, build strong audience relationships, and expand their reach across consumer and media networks. By connecting brands, rights holders, and fans, SAIL delivers powerful, engaging experiences that foster long-term relevance, loyalty, and growth.
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